Startup Survival in Nigeria: One-stop Services the Way Out
In January 2025, Dianne, a Lagos-based startup owner, faced a dilemma. With just ₦850,000 in savings, she needed a website, pitch deck, business plan, and logo to pitch to pitch investors by February. Her quotes from five different vendors crossed ₦1.5 million—none could deliver everything she needed, aside from the conflicting perspectives to her idea offered by them.
